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Fall 2021 Issue #4

Natalie Kovarik graces our front cover, a 4th generation rancher’s daughter who is carving out her own
place in the agriculture industry. Set your taste buds on fire with a Farm to Feast Fall family dinner,
discover how to ‘go rural’ with your own Big Idea… from Dani Groeneveld, drool over re-imagined outdoor spaces and
get the insider details on how The Fancy Lady Cowgirl brand came about. Our Fall Issue promises to be
off the charts with new contributors and new ideas you might never have considered!

On the Cover - Natalie Kovarik

grab your copy

Feature & Cover Photographer - Kassidy McConville


Kovarik Cattle Co

Natalie Kovarik

Providence Lane Homestead

Tara Klager with Alanna Manybears & Krista White

Tailes From West Port

Ericka, Jaime, Beth, & Marie Wilson

Highland Bow & Arrow, Wreck Cove Wilderness Cabins

Jay Rawding

Feature photographers

Morgan Storch

Ranahan Photo
Crossfield, AB, Canada

Tara Klager, Alanna Manybears & Krista White

Morgan Storch is known to have an old gypsy soul and is always up for spur of the moment trips and road trips. Growing up ranching is where her passion for photography stemmed from. Storch loves capturing walks of life that are misunderstood and under-romanticised for the beauty they hold.

Justyne Edgell

Justyne Edgell Photography and Design
Uxbridge, ON, Canada

Ericka, Jaime, Beth, &  Marie Wilson

Justyne Edgell is a portrait and wedding photographer from Uxbridge, Ontario. She grew up on a big country property, exploring wild spaces, rescuing orphaned animals, dancing and photographing every moment and memory of her life. Edgell uses her natural style to effortlessly frame moments, milestones and memories that mean so much to those who use her services.

Steve Rankin

Steve Rankin Photography
Port Hood, NS, Canada

Jay Rawding

Steve Rankin is a photographer from Mabou, Nova Scotia. Photography allows him to capture beautiful moments in places where they would normally be missed. His passion is the landscapes of Cape Breton for the quiet moments of solitude found while exploring. Rankin makes his living shooting weddings, real estate, family sessions, music and events for commercial clients.

Feature Article

Natalie Kovarik

Natalie Kovarik / Kovarik Cattle Co
Ord, NE, USA

From the heart of the Nebraska Sandhills, Natalie Kovarik shares her ranching and family story to showcase the beauty behind the western lifestyle, as well as foster a community who supports and trusts in Agriculture as much as she does. 

Photographed by Kassidy McConoville

Featured Article

Tara Klager with Alanna Manybears & Krista White

Providence Lane Homestead
Water Valley, AB, Canada

Tara Klager and her family raise fibre sheep and alpacas on a small corner of Rocky View County, Alberta. Klager’s goal is to build a farm where value is measured in friendships.

Alanna Manybears was born in Calgary and is from the Siksika Nation. As a Community Outreach/Cultural Reconnection lead with the Aboriginal Friendship Centre of Calgary for the past three years, Manybears has been instrumental in supporting the most vulnerable members of the Indigenous population in the city.

Krista White is a Community Support Worker and Media Relations spokesperson for the Aboriginal Friendship Centre of Calgary. She is a fluent Blackfoot speaker, Siksika member and is responsible for implementing programming for Calgary’s Indigenous community.

Photographed by Morgan Storch

Featured Article

Ericka, Jaime, Beth, & Marie Wilson

Tailes From West Port
Port Perry, ON, Canada

Over the last 115 years through generations of passion, love, hard work, and innovative planning the Wilson’s farm has drastically transitioned from a mixed farm to the modern robotic dairy farm it is today. Ericka and Jaime Wilson are the upcoming female generation which has been made possible through Marie and Beth Wilson’s admirable leadership as women on the farm.

Photographed by Justyne Edgell

Featured Article

Jay Rawding

Highland Bow & Arrow, Wreck Cove Wilderness Cabins
Wreck Cove, NS, Canada

Jay Rawding is the owner of Wreck Cove Wilderness Cabins and Highland Bow & Arrow on the Cabot Trail, Cape Breton Island. Rawding is a traditional recurve shooter and a lover of all things nature and outdoor adventure. She has taught archery on the Cabot Trail for the last five years. Also a freelance graphic designer, Rawding juggles three businesses from her home in Wreck Cove, Nova Scotia.

Photographed by Steve Rankin

Digging Up the Roots

Jess Mose

Herbalist and Entrepreneur
Prairie Soap Shack
Elnora, Alberta, Canada

Jessica Mose is the owner, maker and prairie herbalist behind Prairie Soap Shack in central Alberta. Her business takes inspiration from the past and the plants of the prairies to create all-natural skin and body care for people who want a modern self-care routine infused with a connection to nature and the nostalgia of their roots.

Photographed By Chelsie Graham
Chelsie Graham Photography
Elnora, Alberta, Canada

these hands of mine

Robyn Jackson

Cheese from Scratch
Quesnel, BC, Canada

Robyn Jackson is a homestead Cheesemaker located in rural northern British Columbia. Here, she ranches and homesteads with her husband and three young children. On their ranch the family grows the bulk of their own food, dairy included, and Jackson teaches online, homestead, cheesemaking courses.

Photographed by Janelle Zacharias
Wild Darling
Quesnel, BC, Canada

These hands of mine

Sarah Reid

Sarah Reid Designs
Fort McMurray, AB, Canada

Sarah Reid is the maker behind Sarah Reid Designs, a handmade jewelry brand located in northern Alberta’s boreal forest. She has been creating jewelry since 2004 and loves to create one-of-a-kind pieces that tell a story and speak to the wearer's heart.

Photographed by Emily Gale & Val Hawkins

Emily Gale
Emily Gale Photography
Fort McMurray, AB, Canada

Val Hawkins
GavLex Photography
Fort McMurray, AB, Canada

these hands of mine

Kimberly Exshaw

Exshaw Quilts
Quesnel, BC, Canada

Kimberly Exshaw is the designer and creator of Gigi Rose - a shop filled with artisan quilts. Exshaw’s work is heavily influenced by American Folk Art, cozy old farmhouses and a simple life. She takes pride in quality craftsmanship, premium 100% natural fibers and beautiful client relationships.

Photographed by Kimberly Exshaw

these hand of mine

Emily Priest

Priest Welsh Clydesdales
Cargill, ON, Canada

Emily Welsh is a farmer’s daughter, mother, wife, teacher and third generation Clydesdale breeder. Welsh, with her husband and three boys, breeds, raises and shows registered Clydesdale horses on their 52-acre farm in Cargill, Ontario. Priest Welsh Clydesdales was established in 2013 when Welsh and her husband combined both their family names and their love of the Clydesdale horse.

Photographed by Tara Roberts

The Cold Cactus Boutique
Appin, ON, Canada

cultivate your business

Dani Groeneveld

Creative Startup School
Blackie, AB, Canada

A Kentucky girl turned southern Albertan, Dani Groeneveld has grown a few incredible small businesses right from her kitchen table. What started out as an exploration in creating a business that worked for her life quickly grew into a passion-fuelled purpose for helping her clients make their ideas happen as well.

Photographed by Elena Matkovska

Elena Matkovska Photography
Okotoks, AB, Canada

Fancy lady cowgirl

Courtenay DeHoff

Championing the Cowgirl Spirit
Fancy Lady Cowgirl
Dallas, TX, USA

Courtenay DeHoff is a cowgirl turned television personality, keynote speaker and podcast host who has grabbed the attention of Deadspin, Yahoo!, The Huffington Post, LIVE! with Kelly, The CW and more. In 2020, DeHoff launched the global brand movement Fancy Lady Cowgirl™ after struggling to fit the traditional cowgirl mold. Drawing criticism from those in the very communities she was advocating for, she labeled herself a ‘Fancy Lady Cowgirl’ proclaiming you can be both a little fancy and a little ranchy. DeHoff is also a former collegiate and professional rodeo athlete.

HMU By Daniela Bell Beauty @danielabellbeauty

Styled by Styled By Cohen @styledbycohen

Clothing by Isabel Marant @isabelmarant

Photographed By Kirstie Jones
Kirstie Marie Photography @kirsteeemarie
Dallas, TX, USA

what's trending

Jan Johnson

Trailblazher Co
Crossfield, AB, Canada

Jan Johnson is one of the main think tanks of Trailblazher Co. Her jam is content writing and ideas. Whether writing feature stories for Trailblazher magazine, web content or upcoming course materials, Jan is gifted with a pen! She is naturally skilled at connecting ideas in ways that influence the direction of the company. Jan is also a gifted people person and insightful communicator striving always to acknowledge and draw out the unique and highlight what makes people special (shaped by her 30 years as a lifeskills coach). Jan is fueled by exploring what is possible and bridging ideas into tangible, relevant offerings that set the business apart in this everchanging economy.

rural threads

Styled by Peace'd Together

Mikaela Wiberg
Peace’d Together
Coombs, BC, Canada

Cherish Thomas
Effects Sportscare
Lantzville, BC, Canada

Photographed by Brittany Flemming
Brittany Leigh Photography
Nanaimo, BC, Canada

One farm, two lepps

Stefanie & Cassandra Lepp

Born to Lead

The Tulepps
Rivers, MB, Canada

The Tulepps are two sisters who run a grain farm in southwest Manitoba. They also run the ground crew for their dad's spray plane operation and manage their personal brand. Their IG account combines farming and fashion, breaks stereotypes and empowers women. The Tulepps focus on promoting agriculture through editorial style photos, with educational and fun messaging.

Photography by Stefanie Lepp

the wholesome you

Tammy Thielmen

EMDR Certified Therapist
Town & Country Counselling
Salmon Arm, BC, Canada

Tammy Thielman is a Masters-level Registered Social Worker. Thielman has a farm-based private counselling practice in the Interior of British Columbia, where she supports children and families, and offers equine and animal-assisted nature-based counselling.

Photographed by Victoria Skofteby
Victoria Skofteby Photography 
Tappen, BC, Canada

dear trailblazher

Shelby Kostyshyn

K5 Acres
Anola, MB

her story

Jill Faul

Local Goat Girl
Spy Hill, SK, Canada

Jill Faul farms with her husband, Ashley and two children, Lily and Hunter. They run a grain and livestock operation in south east Saskatchewan. Fauls’s focus on the farm is growing her small herd of Kiko goats and learning to incorporate more sustainable homesteading practices on the farm.

Photography by Kaley Denbrok
Prairie Blue Photography
Esterhazy, SK, Canada

spaces we love

Jennifer Gruninger

Farm Fresh Florals
Sunnybrook, AB, Canada

Jen Gruninger, along with her husband Tyrell, are the growers, dreamers and builders behind Farm Fresh Florals, a U-Pick Flower Farm, Intimate Event and Photography venue in Leduc County, Alberta. A graduate of the University of Alberta Master Gardener Program, Gruninger hopes to educate and inspire visitors to the farm while they experience the gardens and unique, upcycled infrastructure.

Photographed by Stephanie Kuzio
RockWood Photography
Thorsby, AB, Canada

grounded in you

Meagan Saum

Resilience Coach & Business Mentor
Crossfield, AB, Canada

Meagan Saum is a book-collecting, nature-loving, horse-obsessed momma of three. Saum is the owner of Silver Valley Ranch with her husband and an equine facilitated wellness professional, business mentor, and life coach for those who are feeling stuck or unsatisfied in their lives and/or careers.

Photography by Teal Hallaby
Four Winds Photography
Airdrie, AB, Canada


Hadleigh Burch

A Little Wild Farm
Drayton Valley, AB, Canada

Hadleigh Burch is the face behind the lens at A Little Wild Farm. Raising a menagerie of farm animals, growing her little apiary, and forever weeding her vegetable garden or tending to the greenhouse in the summer months, she can also be found knitting or sewing in her down time.

Photography by Hadleigh Burch


Vanessa Wrubleski

The Blushing Farmhouse
Millet, AB, Canada

Vanessa Wrubleski started living a rural life seven years ago with her husband. Since then, she has jumped into the rural lifestyle and self-sufficient living, head first. Between sheep farming with her father-in-law, to canning, welding, and of course gardening, there isn't much Wrubleski doesn't do on the farm.

Photography by Vanessa Wrubleski

in the kitchen

Elaine Hauser & Alysa Klassen

The Gathered
Kathyrn, AB, Canada

Elaine Hauser and Alysa Klassen are the mother and daughter team behind Gathered - an event space and homestead on nine acres outside of Calgary, Alberta. As a family-run business, their desire is to offer a place of peace and hope. They believe in serving their community through purposeful and life-giving events.

Photography by Megan Kaduhr
Boreal Productions
Calgary, AB

sip it

Elaine Hauser & Alysa Klassen

The Gathered
Kathyrn, AB, Canada

Elaine Hauser and Alysa Klassen are the mother and daughter team behind Gathered - an event space and homestead on nine acres outside of Calgary, Alberta. As a family-run business, their desire is to offer a place of peace and hope. They believe in serving their community through purposeful and life-giving events.

Photography by Megan Kaduhr
Boreal Productions
Calgary, AB

pack your bags

April Anderson

Alive Sky Lodge
Rosetown, SK, Canada

April and Darryl Anderson grew up on their family farms in Saskatchewan. They dated in high school. 25 years later, Darryl was still farming, and April had a career in law enforcement, and a love for the farm and rural lifestyle. Together they share a passion for Agritourism and unique accommodations near Rosetown, Saskatchewan.

Photography by April Anderon

make it

Tabetha Hystad

Prairie Sweater Co.
Bow Island, AB, Canada

Tabetha Hystad is a wife, homeschooling mama, nurse, and entrepreneur. She lives in Bow Island, Alberta where she raises her family to know and love the prairies and their magnificent Creator. Hystad runs her business in the evenings, while designing patterns and sewing.

Photography by Tabetha Hystad


Fall 2021 Issue #4


Jan Johnson &
Erin Johnson


Erin Johnson

Jan Johnson

Kim Drake


Prairie Girl Publishing Inc.


Mountain View Printing &

Graphics Ltd. - Calgary